The Pocket Guide to Performing Arts Marketing

Does planning a marketing campaign feel more like improv than strategy?

It doesn’t have to! This pocket guide to performing arts marketing will be a handy guide as you put together a plan for promoting your shows, events, and fundraising campaigns. It includes:

The seven steps of a solid marketing campaign
A printable worksheet to map out your strategy
Examples to get you started

If you’re looking for ways to use marketing to boost engagement and connect with your community, this is for you!

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What’s your biggest challenge when marketing performances right now?

Selling out shows / increasing ticket sales
Reaching new audiences (beyond our core patrons)
Limited staff/resources to run campaigns
Tracking what marketing efforts are working
We don’t have a formal marketing plan

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