Trends in AI for CRM

Each year, Salesforce conducts studies to help professionals across roles, industries, and geographies understand the trends most relevant to them. This special report aggregates data from multiple double-anonymous Salesforce surveys conducted between February 2023 and April 2024.

These surveys generated thousands of responses from business decision-makers, technical decision-makers, and the general population worldwide. See page 31 for further information. Due to rounding, not all percentage totals in this report equal 100%. All comparison calculations are made from total numbers (not rounded numbers).