Demystifying how to bridge the gap between workplace culture and strategic success

In an era where organisational agility is paramount, culture has moved beyond being a "soft concept" to become a critical driver of business performance. This session features Omer Minkara, VP and Principal Analyst at Aberdeen, and Stephen Buck, Principal People Scientist at Workvivo, as they explore the tangible impact of formal culture management on enterprise success.

Key insights include:

• Identifying HR priorities: Analysis of Aberdeen research revealing that employee productivity and engagement remain the top concerns for CHROs globally.
• The ROI of culture: Comparative data showing that organizations with formal culture management programs achieve nearly 4x the annual growth in employee productivity and significantly better employee engagement scores than those without.
• Culture as strategic glue: How a well-executed culture serves as the essential bridge between high-level business strategy and operational execution, especially during periods of shifting priorities.
• Tactical pillars for success: Best practices for HR leaders to embed culture into daily workflows, including setting measurable objectives, ensuring radical transparency, and leveraging advanced data analytics to gain real-time visibility into employee sentiment.
• Unifying the workforce: Strategies for ensuring culture remains consistent and relevant across diverse employee groups, from corporate offices to frontline and deskless workers.

This discussion offers a data-backed blueprint for HR managers and business leaders looking to leverage workplace culture as a competitive advantage and a driver of sustainable profitability.