From Complexity to Clarity: Building a Smarter Commerce Stack

Digital transformation must deliver real results: faster time to market, lower costs, and scalable growth. This session explores how leading companies are rethinking digital architecture to prioritize efficiency, moving from complex, costly ecosystems to leaner solutions. Drawing on cases like Boden's simplified commerce stack, we'll examine how intentional simplification, smarter platform choices, and cross-functional collaboration drive meaningful business outcomes—not just technical upgrades.