9th Edition State of Marketing Report

Unpack marketing’s biggest shifts in data, AI, and more.

Discover this year’s latest marketing trends in the 9th edition of our “State of Marketing” report. Salesforce surveyed nearly 5,000 marketing leaders worldwide to discover how marketers are:

• Building a unified data strategy
• Delivering personalisation at scale
• Driving loyalty and account-based engagement
• Investing in and implementing AI