Topic : marketing advertising | other
Published on Sep 25, 2025
 
            Within the next two years, the fashion and textile industry will be required to publish Digital Product Passports (DPPs), in line with European Union (EU) regulation. This requirement also extends to goods manufactured within or transiting through the EU. This White Paper discusses why DPPs are being introduced, and the type of information to be included in them. It moves on to explain how technologies, including the cloud, blockchain, radio frequency identification (RFID), and mobile devices, combine to create a robust, secure, scalable, and cost-efficient platform for creating and managing DPPs.
Any new regulation can feel onerous. However, DPPs provide a rich opportunity to enhance operational processes, both within supply chains and through to stores. The greater transparency that DPPs bring will also foster trust and brand equity with consumers, while enhanced data insights are the catalyst to identify new business opportunities and partnerships.
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