The intelligence era: Accounting's shift to Al and insight

The 2025 Future Ready Accountant Report explores how AI, automation, and data-driven strategies are transforming the accounting profession. It highlights the growing adoption of AI as a core capability, the expansion of advisory services, and the importance of digital maturity for sustained growth. Firms are focusing on operational efficiency, client engagement, and integrated technology ecosystems to build resilience and profitability in an evolving landscape.

• AI and Automation: 77% of firms plan to increase AI investments, embedding it into workflows to boost productivity and insight.
• Advisory Expansion: 93% of firms now offer advisory services, using data and AI to enhance personalization and client loyalty.
• Future-Ready Workforce: Firms are investing in skills, flexibility, and technology integration to attract and retain top talent.

Overall, the report concludes that future-ready firms succeed by integrating technology, people, and data into cohesive systems. This alignment enables smarter decision-making, enhances client trust, and positions accounting professionals to thrive in the intelligence-driven era.