The Pocket Guide to Performing Arts Marketing

Does planning a marketing campaign feel more like improv than strategy?

It doesn’t have to! This pocket guide to performing arts marketing will be a handy guide as you put together a plan for promoting your shows, events, and fundraising campaigns. It includes:

• The seven steps of a solid marketing campaign
• A printable worksheet to map out your strategy
• Examples to get you started

If you’re looking for ways to use marketing to boost engagement and connect with your community, this is for you!