The Tech Exec Guide to Data Products

Struggling with where to start in your data product journey? Confluent’s new eBook, The Tech Exec Guide to Data Products, offers a practical framework for tech leaders to move beyond analysis paralysis and start delivering results—fast.

Learn how to:

• Identify and prioritize high-impact data products
• Separate cost from value to prove ROI quickly
• Avoid “spaghetti mess” architectures with visual clarity
• Apply smart heuristics like the $100 Technique and the Hoffman Diagram
• Align data product investments to strategic business goals

Packed with real-world insights and decision-making shortcuts, this guide helps you reduce guesswork, scale faster, and unlock the real value of your data—without exhaustive analysis.